Snoop Dogg recently released a music video for his remix of BadBadNotGood’s Lavender on March 12, which features a clown that is meant to be President Donald Trump being shot. The video has caused Trump to respond.
USA Today released a short video, along with an article, to talk about the video and the issue it has caused. The sequencing of the video works well. It begins by introducing who is at odds, which in this case is President Trump and Snoop Dogg. It then goes on to explain why Trump took aim at Snoop Dogg on his Twitter, and then also features the tweet he sent out. The video then shifts its direction and speaks about what Marco Rubio has told TMZ about the video, followed by the history between Donald Trump and Snoop Dogg, and finally, Snoop Dogg’s comments about the video. It discusses all of these things in only 48 seconds, making it very condensed and straight to the point.
In regards to the way the video is shot, there isn’t much actual video footage, rather the video is comprised of mainly pictures that are either zoomed in or out on. Two actual clips of footage play at the beginning and end of the video. In the beginning, there are side-by-side shots of President Trump and Snoop Dogg, and at the end of the video, there is footage from a performance by Snoop Dogg.
The music in the background of the video sounds very generic to music you would find when searching “breaking news music” or something similar to that. Personally, I do not feel it adds to or takes away anything from the video.
Overall, I would say this is a successful non-broadcast video story because it is short, but provides all of the facts. It is also well-sequenced, and provides the viewer with different visuals so it does not become boring or feel dragged out. Another thing that I found to be helpful in the video is how some quotes were written out on the screen so that you’re not only hearing, but also reading them at the same time.